Where Tandberg and its competitors had failed to penetrate the field of IT, Cisco prevails.Ĭisco plans to weave video communications systems into the very fabric of IT infrastructure. Then, with Cisco's acquisition of Tandberg, Cisco legitimized an entire industry's products for video communications in the Information/Technology (IT) market. Cisco redefined this industry with a laser focus on client experience and well integrated audio visual components in their Telepresence product. Why is Cisco's Acquisition of Tandberg Important?Īlmost single handedly, Cisco created a new product space in a small industry (the Video Conferencing Industry) by launching Telepresence. Addressing this significant shortcoming in their product strategy, Cisco acquired Tandberg in October, 2009.
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During this time, Cisco Systems of San Jose, California began to popularize a new higher quality video conferencing experience they defined as "Telepresence."Ĭisco, without creating a full product line, soon found that high quality board room style Telepresence video systems needed to be able to connect well with everyday conference room video systems in large organizations.
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Over the next two years, Tandberg/Codian expanded their networking products and improved on the integration between video endpoints, control tools, software and their MCU's. Tandberg had a similar but less successful product line at the time of the merger and so Codian and Tandberg as a combined company created an organization that both manufactured good video conferencing systems for users and also good multipoint control systems for the network core.
Codian had been a successful startup that manufactured a unique and successful line of multipoint conferencing systems prior to their acquisition by Tandberg. Tandberg acquired Codian in September of 2007.
Tandberg, on their own, developed a broad line of video conferencing products for conference rooms and they had some modest success in creating their own multipoint conferencing units ( MCU's) as well. Although Norwegian, Tandberg maintained a North American headquarters in Virginia for many years. One of the leading video conferencing manufacturers between 20 was a Norwegian company called Tandberg.
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